There are many good reasons why law firms should invest in good public relations. A strong PR strategy will involve media appearances, speaking engagements, putting out press releases, etc. These can benefit a typical Law Firm in a variety of ways.
In general, law firms big and small need to be publicity in order to guarantee a steady flow of new customers. If lawyers from your firm are constantly in the media and your firm is often mentioned as a trusted source in print, that builds up public awareness of your brand and services. It also helps build up your firm’s credibility and reputation. Both of which are very important for lawyers in general, since this is both a crucial profession and an often mistrusted one.
Of course, public perception varies between different lawyer specialties — a firm that specializes in Green Energy is unlikely to be perceived as untrustworthy, for example. If you’d like to learn more about PR for lawyers, check out Elite Lawyer Management.