B2B means business to business, while B2C means business to consumer. The former refers to a company that sells a product or service to another business, while the latter is focused on selling to individual customers. Advertising and marketing strategies differ between these two as their target audiences are different.
Selling to individuals is more straightforward and transactional. Often, B2C companies can get away with lots of social media ads and influencer marketing to reach their target demographic and land sales. B2C also tends to offer a broader range of products because consumers love variety.
Meanwhile, B2Bs often involve cold-calling and emailing leads and catching their interest in the first 20 seconds of your pitch. B2B companies also offer fewer products/services. Usually, it’s just a single type of service or software that comes in basic and premium tiers. B2B sales consulting is often necessary to master the art of selling to other businesses. Click the link to learn more about B2B advertising.