There could be many reasons that traffic to your website has dried up. One common reason, though, is when a website fails to constantly upload fresh content. People want something new to read and if everything on your website is old, then Google won’t consider it to be as relevant as other pages on different websites. If you haven’t got one already, then I recommend that you start a blog. This is the perfect way to increase the volume of information on your website and to ensure it’s fresh, relevant, and up to date.
You also need to think about your content measurement strategy. Yes, adding more is likely to gain you new traffic but it might not happen. You need also need to ensure that the content is high-quality, meaning that it’s optimized and enjoyable to consume. You can find software for measuring the success of your content by visiting Give It a Nudge.