This is one of the most commonly asked questions in every brand campaign, and given the fast pace of the shifting of trends today, it’s one question that needs to be answered and evaluated ever so often. Content trends come and go. What was effective a couple of years back might not exactly be the content that will sell today. Or it could also be that there’s still a market for such approach but now it needs to adapt to current times and therefore needs to be more integrated with technology.
– For starters, here are some of the most popular content types at present:
– Powerful videos
– Content uploaded by micro-influencers
– Photography and Other Visual data
This is obviously not a comprehensive list but it’s a good starting point if you’re looking at launching your name and your brand out there. You can start by picking one content type and specializing in that area. Eventually you can venture into other content type to further solidify your social media presence. DijonsDimension.com is one such example of a brand that has successfully reached people through podcasts, music, and even photography. Visit their website for more info.
If you want to attract people to your website, then your content has to be something that they can’t find elsewhere. Of course, creating quality content is much easier said than done but with these suggestions, you can create content that will keep your audience coming back to your website.
First, know your target audience. Make yourself more involved in public forums and conversations and know the topics your audience is interested in. Second, provide tips, useful information, solutions to problems and suggestions to the major concerns of your audience. Your solutions should not only be actionable but also suited to your target audience. Third, your content must be relatable, easy to read and understand, and must cite credible sources. Today, content consumers are more critical of what they read online so take this as your chance to establish your credibility. Fourth, present your content in many different formats. Have a 1,500-word article on making money online? Make it more interesting by turning it into an infographic!
MarketingInterest.com also suggests that you follow up with your audience. Your job doesn’t end when you’ve published a new article. Interact with your readers and answer any questions they may have.