B2B stands for business-to-business, which means that a b2b ecommerce platform is an ecommerce platform specifically for business clients. In other words, it’s an ecommerce platform for wholesalers.
Regular ecommerce platforms are basically online stores which allow the end customer can buy an item and complete the payment process online.
B2B ecommerce platforms are slightly different. The customers are retailers or other businesses and will be usually buying in bulk, which means the platform has to have additional features which make it better suited b2b order management. For example, it will often need to generate wholesale prices specifically catered for each individual customer.
This is known customised pricing, and is a key feature of some of the best b2b ecommerce platforms, like this one from Emerge App.
B2b ecommerce platforms can streamline the manual process of communicating with business clients over the phone, reducing labour costs and making payments faster and easier for the business client.