As a marketing professional, I believe that direct mail, when used correctly and effectively, can be an excellent way to reach out to your existing customers and boost your sales. However, if you don’t hire the right direct mail company to handle your campaign, it may not be as profitable as it could be. Before you sign on with one company or another, there are some factors to consider when choosing a direct mail company.
The direct mail marketing company’s experience level should be one of the top criteria you look at when deciding on a direct mail company. The more experienced they are, the more likely it is that they will be able to provide you with quality products and services.
Another factor to consider is the production quality of their work – if it is low, then there is a good chance that the rest of their work will be just as disappointing. One way you can make sure you’re getting high-quality work from your direct mail marketing company is by reading their online reviews and client testimonials.