There is a wide variety of keynote speakers available to speak at many different events. Whether they are speaking in person or are a virtual webinar keynote speaker, each keynote speaker will likely fit into one of the following categories.
Professional keynote speakers are people who have experience in public or professional background in giving speeches. There are people who are offering speaking as a service rather than trying to sell a product or represent an organization.
A popular keynote speaker is usually a celebrity or some sort of figure with either public or industry fame. Their reputation makes it possible for them to attract a crowd. While some of these figures may give memorable speeches, it is important to recognize that you are likely paying more for their fame rather than their ability to speak to your content.
Positional keynote speakers are those who hold positions of power like CEOs, CFOs, CMOs, and founders or other key figures. These speakers typically work for large and successful organizations. When choosing a positional speaker, they will likely use their own experience to communicate with the audience.
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