Landing pages are standalone pages on your site designed specifically to be the first page your customer sees when they click through to your website. They’re often referred to as ‘capture pages’, ‘static pages’, and ‘destination pages’.
The aim of a landing page is usually to get your customers to take a specific action. A lot of the time, this action will be signing up to your mailing list or newsletter, in which case your landing page would be designed to encourage the visitor to sign up. For example, it might feature a big email collection form with a marketing message offering an exclusive welcome gift for anyone that signs up.
Landing pages typically sit at the top of your sales funnel and aren’t usually used to drive sales. Rather, they’re there to open up a line of communication (like email) with your customers so that you can continue to send marketing messages to them in the feature and usher them down your sales funnel.
There are lots of landing pages software tools and packages out there that can help you to set one up. However, I’d definitely recommend reading up on them before you invest in one; I found a lot of useful information about them on BestLandingPages.Software.