There are mainly four types of market research that are extremely popular. The leading research companies like Eminenture Pvt. Ltd. focus on the following types:
This is the most effective research method that involves the feedback of respondents over the questions asked in a questionnaire. It can be run over social media sites like Facebook, Twitter, or other platforms, to draw the actual intent of prospective customers, their pain points, preferences, and expectations.
Interviews are a structured part of the market research, wherein you can easily draw the exact intent through direct interaction. The interviewer prepares questions to ask and records answers directly. Later, the intent is driven accordingly.
- Focus Groups
It’s also an interview, which involves a volley of questions to ask from a group of a specific location or demographics. The group is closely focused and observed to draw common intentions, behavior, likelihoods, or any other detail as per objectives.
The actions being closely monitored or tracked are observations. This technique helps in monitoring the behavior of customers or target audience in natural conditions or organic environments.