A lot of businesses use SMS in one way or another. As to your question on whether you should use it for your business, it’s best to first look at the benefits of SMS marketing to businesses in general:
People read SMS. There are sources and researchers who say that SMS open rates can go as high as 98 percent—a significantly higher figure compared to the open rates for emails which, usually is only around 20 percent. High open rates mean people do get to read your message and learn more about your business.
Cost-Efficient. SMS marketing is also not expensive, making it a great addition to your marketing strategies. You can find several services that are affordable and offer plenty of options for you to reach as many customers as possible.
Quick and Effective. SMS marketing is fast and it gets your message to all your target customers all at once. This gives you more time to focus on other important matters concerning your business.
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