A lot of businesses use SMS in one way or another. As to your question on whether you should use it for your business, it’s best to first look at the benefits of SMS marketing to businesses in general:
People read SMS. There are sources and researchers who say that SMS open rates can go as high as 98 percent—a significantly higher figure compared to the open rates for emails which, usually is only around 20 percent. High open rates mean people do get to read your message and learn more about your business.
Cost-Efficient. SMS marketing is also not expensive, making it a great addition to your marketing strategies. You can find several services that are affordable and offer plenty of options for you to reach as many customers as possible.
Quick and Effective. SMS marketing is fast and it gets your message to all your target customers all at once. This gives you more time to focus on other important matters concerning your business.
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In my experience of business, the most important factor for success is communication. You need to be in constant contact with coworkers, staff, customers, clients, and business partners. With so many moving parts, the biggest barrier to success is a breakdown in communication. It’s important to have as many options as possible to offer a failsafe should anything go wrong. Therefore, my simple answer to your question is yes, absolutely.
Some businesses stick to using email and phone calls but I believe that SMS newsletters and offers have a role to play. In fact, I think they’re one of the best forms of communication. What do you do when you get a text? Ignore it or read it straight away? Many people are happy to ignore their emails for hours or even days at a time but it’s impossible to ignore a smartphone notification. We’re just hardwired to check it. And getting someone to open the communication is half the battle. If the content is right as well, then you’re on to a winner.
If you don’t want to get involved in a phone contract to run your SMS campaigns, then I recommend using a contract-free SMS service like TouchSMS. For most businesses, this is the best option. You only have to pay for every SMS you send and each one costs just a few pennies. For instance, I spend no more than $20 a month on my campaigns. Of course, it depends on how many contacts you’re reaching out to but it shouldn’t be expensive.
My advice is to definitely give SMS a go. Each customer has their preferred way of being reached so you have to cater to everyone. Some people will respond well to SMS and you’ll see your sales increase. You can find a business-friendly SMS service by visiting Touch SMS.