It’s not hard at all. In fact, one of the selling points of SMS advertising is just how low-cost it is. Setting up a good SMS marketing campaign takes about as much work as setting up a newsletter. Most of the work will go towards getting contact information and figuring out a good sales pitch that fits into the size limitation of a text message.
Sending out texts to hundreds of clients at a time is also not difficult, not anymore. All you need is good text messaging platforms for business. As the Clerk Chat homepage shows, learning how to use such a platform is not hard, and you can even set things up in a way that allows you to send and receive text messages using your landline number. So there’s no need to get a business smartphone to get into SMS marketing — you can manage the whole thing from your computer, or from your personal phone.