How can I make sure my business connects with its target audience?
There are many tips and tricks you can try out there, and I will suggest some of them later, but those shouldn’t be your main focus. Your focus should be on making sure you’re targeting the right audience and learning as much as possible about them. There is no substitute for having an in-depth understanding of your target audience.
In specific terms, you’ll want to have a clear picture of who your ideal customer — or ideal customers — are in your mind. Then you’ll want to connect with people who fit that description on a personal level, so you can figure out their needs, pain points, their view of your product, and more. It’s also a good idea to study that demographic from a data and marketing standpoint — who else is targeting a similar demographic? What methods do they use? What return are they getting?
One way to cover much of that groundwork is to work with a market research agency. If you live in the US, you can click here for a good example. It’ll take you to the Kadence US website. Market research agencies specialize in providing actionable insight for business leaders; they’re a good tool if you’re looking for an in-depth look into a given customer base or market.
In terms of tips to help you learn more about a given audience, it can be very useful to see what your competitors are doing in terms of customer relations and outreach. Are they targeting the same groups you are? How does their strategy differ from yours? What works for them, and what seems like it doesn’t?
Another tip you can follow is leveraging social media. Hang around in the same platforms, groups, and hashtags that your target audience is using. A lot of what you see there won’t be very useful, but every so often, you’ll see something that gives you some insight into what that group thinks and values.