TikTok was officially launched in 2016, but it only became available in the United States in August of 2018. As far as social medias go, TikTok is not that old. For comparison, Facebook was created in 2004, Gmail was launched in the same year. Instagram was launched in 2010, and Snapchat in 2011. If you call those the first and second generation of digital socialization tools, then TikTok is part of the third wave.
As of 2020, TikTok has an estimated 800 million users worldwide and an estimated 45 million active monthly users, most of them aged 16 – 24. Meaning this is one of the best platforms in the world right now for those seeking to capture the attention of the young generation. It’s also just an overall fun platform, rich with creative people who can express themselves here in a way that’s not possible on other platforms.
If you would like to learn how to go viral on TikTok, this Shouting Geek guide can help.