Inspiration from Chrysler
It’s rare to find inspirational calls to action in television commercials. Yet, the Chrysler ads that began with Eminem in Super Bowl 2011 “Imported from Detroit” have pretty consistently turned us on, even before we took the plunge and moved our company to this fine city. We won’t get into all the psychology that makes these so great, for the company, for Detroit, and for a greater concept of America; an interesting conversation to be sure. But we do want to share these four bits of wisdom and explain why they are so important to us.