The COVID pandemic changed many things forever, but in-person book tours have begun to restart. When considering how to market your book, consider whether in-person appearances will increase your promotional impact. It requires your time and a travel budget, but making wisely selected tour stops will generate attention. Events such as store appearances and book signings combine with local TV and radio interviews to make you more visible in selected cities. If there is a story about why you’re appearing somewhere, it’s even more attractive for local media to cover you.
People have become accustomed to watching online or skipping nonessential in-person events during the pandemic, and coaxing them back out takes finesse – just ask anyone trying to generate customer traffic for a business. As a result, you’ll want to plan carefully in advance and ensure that you promote in tandem with the store or venue where you’ll be appearing. It also helps to think about the event’s potential to generate additional online content. Consider having someone record a video if you make a presentation. You can post an excerpt on social media to extend the event’s reach.
If you plan book signings, making a brief presentation before you sit down to autograph copies is often beneficial. Visual elements such as projected images or video to illustrate your remarks and books will make a stronger impression. You can also consider handouts or inviting attendees to sign up for your email list to receive future newsletters. It’s all about developing connections with your audience and gaining new fans. Most authors write more than one book, and the followers you gain with your first one can become natural buyers of your later work. Thinking long-term helps you succeed.
Making virtual tour appearances to coincide with your in-person stops is an intelligent idea. It’s a hybrid tour model that’s increasingly effective. International stops that previously would have been impossible now are easy to plan and schedule. You can also hold live streams on social media to connect directly with your fans. Giving them the chance to chat and ask questions in a public forum is an excellent way to build rapport. It’s another opportunity to record videos and post excerpts to your social media for people unable to attend in person. The point is to maximize all the possibilities of your book tour schedule.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654