Even in the internet age, word-of-mouth promotion (in-person or online) continues to be helpful in book marketing programs. It’s wise for all authors to ask friends, family, current and former colleagues, etc., to help spread the word about their books. If you’re a natural extrovert who promotes yourself and your work, you will likely make the request naturally. For less outgoing authors, making sure to plan tactful outreach is a wise idea. You may gift books to some people; for others, an email or inclusion on your newsletter list may be enough. People like to read books written by people they know.
You’ll also likely need to contact people more than once to get on their radar. One way is to send several email newsletters before, during, and after your book launch date. You can take a similar approach on social media, where your followers and fans may have similar interests. You can report the news about your book’s debut and include information or tidbits from it to spark people’s curiosity. You’ll want to make informational or entertaining posts that have genuine value and lightly mention your book on social media. Pushing with a hard-sell approach often turns people off and won’t help as much.
Publicists today talk about an author’s “platform” – website, email list, social media, and possibly a blog or podcast – and its ability to figure into marketing efforts. People who already know you have a natural interest in your work. They can become messengers in helping to get out the word. On social media, it’s as quick as sharing your posts. Fans of your blog posts and podcasts can also easily recommend them to others online. If you’re a nonfiction author, your professional network can be beneficial if your book is on a topic related to your work. Colleagues and former colleagues will have a natural interest.
Building promotion for your book into your author’s website is essential. Ensure you have a page for your book(s), and consider posting a sample chapter of a longer-form excerpt. Many people who are considering buying or downloading a copy will visit your site. You need enough information to incentivize them to make a purchase. Attaching a blog to your website and considering a podcast are wise moves. Neither is expensive, and you can post routinely. The point is to stay in touch with your followers and provide information or entertainment for them, depending on your book or its genre.
Business Name:- Smith Publicity, Inc.
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Phone:- 856-489-8654