Online sellers of all types continue to speed up shipping and raise customer’s expectations. As a result, self-published authors need to take note of when to use on demand fulfillment services versus other methods. Printing books ahead and having them ready for immediate shipment when orders are received is the better way. When you use print on demand and orders go into a print queue, it triggers a delay automatically. During peak demand seasons like holiday gift time, the waits can become even longer, and that’s when customers notice. You’ll always do better with quick shipping turnarounds.
One of the most essential things for sales-minded independent authors is to be able to predict book sales. You can start conservatively, and once you have some sales experience, plan more aggressive print runs if your book sales support them. When you print ahead and warehouse your books, you’re ready for prompt book shipments during peak demand periods, and you can print more as soon as needed. If you have an eCommerce platform already running and are selling directly to your readers, try to improve your rankings in online searches. When you have traffic to your website, you’ll sell more books.
Upselling your customers to order additional books or merchandise is always an option. Some authors immediately produce merchandise to accompany their books. For novelists and other fiction writers, it’s commonly t-shirts, hats, mugs, etc. But for nonfiction authors, the possibilities are more significant—for example, a cookbook author who produces a line of cookware or utensils. Readers make natural connections to those items; little explanation is needed to convince them to try your other products. When people read and enjoy your book, they become immersed and want to try the products you sell.
When you work with a book fulfillment company, it’s also essential they can connect to your online sales platform. That way, orders go directly to their warehouse as you receive them. It reduces the chances of errors if you were to transmit them manually and speeds up the process. When books go out on the day they were ordered or the morning after, it speeds up shipments without adding cost. Giving people the impression they receive things quickly when using standard shipping is a plus. It means you face no additional expense and can lower shipping rates to increase your sales.
Business Name – Acutrack, Inc
Address – 350 Sonic Ave, Livermore, CA 94551
Phone Number – 888-234-3472